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Key to Delivering Better Customer Experience in 2022

Key to Delivering Better Customer Experience

Businesses are constantly being challenged with differentiating themselves from their competitors, and one way to do this is by providing a superior customer experience. Customer experience is critical for businesses of all sizes and industries, regardless of the product or service offered. A business’s customer experience is greatly influenced by the operational structure in which it operates.

What is a business’s operational structure?

The operational structure, simply put, is the way in which the company performs its business operations. It is the arrangement of elements within a company that allows it to efficiently achieve its objectives.

Why should you assess your business’s current operational structure?

It is important to assess a company’s current operational structure not only to understand how it is performing currently but also to help improve its performance. If a company’s current operational structure is not optimal, it may suffer from limitations in its ability to achieve its goals, which may hamper its ability to compete in the marketplace. This assessment can help businesses identify where their strengths and weaknesses are so they can make necessary changes to further improve their performance and the customer experience. Assessing operational structure also allows businesses to spot any inefficiencies within the customer journey, measure staff, and service performance, identify customers served within or outside SLA, and improve the overall customer flow. Therefore, in order to provide an outstanding customer experience, a business must assess its current operational structure.

What can you do to drive growth and improvements in current processes?

Many factors contribute to the growth and improvements of a business. To pursue growth and improvements, it is necessary to first identify areas where improvement is needed. Identifying areas of improvement is now a simple task as there are management systems that are able to generate comprehensive reports and identify the areas of improvement with pinpoint accuracy. That way, businesses can make decisions based on facts, which is more reliable than making decisions based on intuitions. Once you have determined the areas where improvement is needed, you must design and implement a plan to address them. In order to create an excellent customer journey, you can incorporate a variety of customer experience systems into the service design. It should be noted that successful implementation of change within a business relies on careful planning and execution.

To accomplish this, Business Smart Solutions (BSS) has come up with customer experience solutions for your business to utilise from this time forward.

Customer Experience Solutions Your Business Must Have in 2022

Customer Experience Solutions Your Business Must Have
(Image from CANVA)

Here are the solutions BSS offers to help create efficiencies in your business’s operational structure:

SMARTQUEUE®: an Omni-channel queue management system that is designed and developed to streamline customer flow and boost customer experience, supporting multiple beneficial modules, such as Reporting Module, Real-Time Dashboard Monitoring, Virtual Caller, Mobile Concierge, SMS Notifications, and many more to boost your service quality.

Virtual Queue: a virtual queue system by SMARTQUEUE®that can minimise queue congestion at your business premises and streamline customer flow by enabling customers to check in independently using their mobile devices and giving them the flexibility to actively wait off-premise, maximising the use of their time.

SMARTAPPOINTMENT: an online booking system that can be integrated seamlessly with your website to provide a professional and positive experience for your customers whenever they book or schedule appointments.

SMARTSURVEYS: a customer feedback platform that will help your business gather customers’ opinions, concerns, needs, interests, and preferences accurately and effectively. This feedback can help your business identify important customer satisfaction metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), etc. Keeping track of those metrics can result in changes reflected directly in customer happiness and satisfaction. With this feedback, you can also identify and pinpoint areas of improvement ─ including the issues your business has in the current operational structure and what needs to be changed ─ so you can make better business decisions.

Reach us at to learn the details about the customer experience solutions that we offer.